A new study called the “2009 Emerging Consumer Consortium” (ECC) will provide the first definitive data and analysis of how the current economic crisis has altered consumer needs, attitudes and behaviors. The research, which will carefully and systematically cover 12,000 individuals across a wide range of demographics, begins Q1 2009 and will include at least three semiannual updates.
The project is being conducted jointly by Strategic Marketing Sciences (SMS), a provider of analytically-driven pricing strategies and architecture, and Dechert-Hampe Consulting (DHC), a storied sales consulting company founded over 50 years ago, that pioneered concepts such as trade marketing, local/micro marketing, category management and Marketplace Management. DHC is the corporate parent of MossWarner Communications.
MossWarner’s role is to provide recruitment communications and presentation support. Our participation represents another opportunity for consumer packaged goods companies to combine effective sales training and development with effective sales communication within the context of interconnected relationships with the two companies.
The response since the initiative’s launch a couple of weeks ago has been sensational, and we look forward to seeing the results. If you’re interested in joining the consortium, or at least learning more, check out the ECC Web site: www.emergingconsumerconsortium.com
One Comment
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