Welcome » Archives for December 2008

Monthly Archives: December 2008

Don’t Ignore the Elephant. But Don’t Feed It, Either.

I’ve been in corporate communications for a long time. I’ve created internal communications for companies in transition, companies in crisis, companies in ascendancy and companies in decline. And if there’s one thing I’ve learned that is common to all of these, it is that Mom was right: honesty really is the best policy.
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Branding…In Plain English

A recent conversation with my brother convinced me that no area of marketing is as shrouded in mystery (and sometimes B…S…) as the discipline of branding. Every agency, it seems, has its own idea about what a brand is and a proprietary process for developing one. But to find out what’s inside the black box, [...]

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Getting Comfortable in a New Skin

When we decided to develop our new Web site, we decided that it was time we began hosting a blog to contribute insights and opinions and, admittedly, get to know more people who we might be able to help one day. We then dutifully committed to having as many of us as possible participate as [...]

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Undocumented Graphic Technique for Microsoft PowerPoint 2007

Microsoft PowerPoint 2007 offers a greater number of object shapes than previous version by far, but if you still find yourself in need of a custom shape and have access to a vector drawing program (or know someone who does), here is a solution for you. *(This tip is for PC users only)

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Things that make you go, “Huh?”

Watching a recent presentation, I learned that “1 in 8 couples married in the U.S. last year met online” and that “Bermuda is the #1 ranked country in broadband Internet penetration.” (The U.S. is ranked #19.)
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