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Monthly Archives: February 2009

The Hero Graphic: Doodling to Understanding

One of the devices we use often when explaining complex concepts, processes or technologies is the so-called “Hero Graphic” –  a diagrammatic visualization of a business model or process. A successful diagram can telegraph information at a glance that would otherwise require pages or explanation.
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Landmark Study Will Chart Changing Consumer Needs, Attitudes & Behaviors

A new study called the “2009 Emerging Consumer Consortium” (ECC) will provide the first definitive data and analysis of how the current economic crisis has altered consumer needs, attitudes and behaviors. The research, which will carefully and systematically cover 12,000 individuals across a wide range of demographics, begins Q1 2009 and will include at least [...]

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Shared Laughter Promotes Shared Vision For Sales and Marketing Teams

Remember that great scene from Animal House when the Deltas have all been expelled and Bluto (John Belushi) rallies the frat to one final pointless act of vengeance? Well, a couple of days ago, we shot a team of sales reps for a consulting company re-enacting that scene, applying their own internal personas and messages [...]

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