Welcome » Archives for Rusty Forman

Author Archives: Rusty Forman

Landmark Study Will Chart Changing Consumer Needs, Attitudes & Behaviors

By Rusty Forman | February 9, 2009

A new study called the “2009 Emerging Consumer Consortium” (ECC) will provide the first definitive data and analysis of how the current economic crisis has altered consumer needs, attitudes and behaviors. The research, which will carefully and systematically cover 12,000 individuals across a wide range of demographics, begins Q1 2009 and will include at least [...]

Posted in Market Research | Tagged , , , | 1 Comment

Shared Laughter Promotes Shared Vision For Sales and Marketing Teams

By Rusty Forman | February 9, 2009

Remember that great scene from Animal House when the Deltas have all been expelled and Bluto (John Belushi) rallies the frat to one final pointless act of vengeance? Well, a couple of days ago, we shot a team of sales reps for a consulting company re-enacting that scene, applying their own internal personas and messages [...]

Posted in Internal Communications | Tagged , , | Leave a comment

The Best Stuff is Often Kept Secret

By Rusty Forman | January 2, 2009

As a company that works largely in internal communications, we’re often unable to post or even show much of our best work. Like every legitimate player in this game, we respect NDAs, and appreciate that discretion is part of what the client is paying us for, especially where sensitive matters are concerned. And like them, [...]

Posted in Internal Communications | Tagged , , , , , , , , , | Leave a comment

Don’t Ignore the Elephant. But Don’t Feed It, Either.

By Rusty Forman | December 31, 2008

I’ve been in corporate communications for a long time. I’ve created internal communications for companies in transition, companies in crisis, companies in ascendancy and companies in decline. And if there’s one thing I’ve learned that is common to all of these, it is that Mom was right: honesty really is the best policy.
Share/Save

Posted in Internal Communications | Tagged , , , , , , , , , | Leave a comment

Getting Comfortable in a New Skin

By Rusty Forman | December 19, 2008

When we decided to develop our new Web site, we decided that it was time we began hosting a blog to contribute insights and opinions and, admittedly, get to know more people who we might be able to help one day. We then dutifully committed to having as many of us as possible participate as [...]

Posted in Blogging | Tagged | Leave a comment