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	<title>MossWarner &#124; Blog &#187; Sales Communications</title>
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	<link>http://mosswarner.com/blog</link>
	<description>Integrated Marketing Communications</description>
	<lastBuildDate>Thu, 27 May 2010 21:42:41 +0000</lastBuildDate>
	
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		<title>Golf and the Sales Rep – Leave it to Hank Haney</title>
		<link>http://mosswarner.com/blog/index.php/internal-communications/golf-and-the-sales-rep-leave-it-to-hank-haney/</link>
		<comments>http://mosswarner.com/blog/index.php/internal-communications/golf-and-the-sales-rep-leave-it-to-hank-haney/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 17:20:34 +0000</pubDate>
		<dc:creator>Doug Blecher</dc:creator>
				<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Internal Communications]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Sales Communications]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[employee training]]></category>
		<category><![CDATA[field sales communications]]></category>
		<category><![CDATA[rep training]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[sales communication]]></category>
		<category><![CDATA[Sales Messaging]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://mosswarner.com/blog/?p=586</guid>
		<description><![CDATA[Hank Haney is an award-winning golf instructor who works with Tiger Woods and other tour pros. The following is an excerpt from his latest book, Hank Haney’s Essentials of the Swing.
I try to help all my students figure it out for themselves. You never really “own” knowledge until you’ve gone through that process – and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Death by PowerPoint</title>
		<link>http://mosswarner.com/blog/index.php/internal-communications/death-by-powerpoint/</link>
		<comments>http://mosswarner.com/blog/index.php/internal-communications/death-by-powerpoint/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 21:06:20 +0000</pubDate>
		<dc:creator>Bob Smithers</dc:creator>
				<category><![CDATA[Internal Communications]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[PowerPoint]]></category>
		<category><![CDATA[Sales Communications]]></category>

		<guid isPermaLink="false">http://mosswarner.com/blog/?p=552</guid>
		<description><![CDATA[Don&#8217;t get me wrong &#8211; I love PowerPoint. I&#8217;ve made a career out of making PowerPoint presentations that others love too.
However, this ubiquitous tool is often used poorly and can compromise an effective message. Also, because of it&#8217;s pervasiveness in the corporate world it is become nothing more than wallpaper poorly hung, background noise that [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Sales Communication Challenges? You&#8217;re Not Alone!</title>
		<link>http://mosswarner.com/blog/index.php/internal-communications/sales-communication-challenges-youre-not-alone/</link>
		<comments>http://mosswarner.com/blog/index.php/internal-communications/sales-communication-challenges-youre-not-alone/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 21:58:14 +0000</pubDate>
		<dc:creator>Doug Blecher</dc:creator>
				<category><![CDATA[Internal Communications]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Sales Communications]]></category>
		<category><![CDATA[educate]]></category>
		<category><![CDATA[Engage]]></category>
		<category><![CDATA[equip]]></category>
		<category><![CDATA[sales enablement]]></category>
		<category><![CDATA[Sales Messaging]]></category>

		<guid isPermaLink="false">http://mosswarner.com/blog/?p=558</guid>
		<description><![CDATA[Being alone, or the only one – is that not one of the biggest fears that people face in everyday life? 
That’s why support groups, special interest clubs and Web sites, and even social networking exist – to bring people with like problems, challenges and interests together. To provide connectivity yes, but in a more [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Improve Customer Satisfaction with Customer Messaging</title>
		<link>http://mosswarner.com/blog/index.php/branding/improve-customer-satisfaction-with-customer-messaging/</link>
		<comments>http://mosswarner.com/blog/index.php/branding/improve-customer-satisfaction-with-customer-messaging/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 21:13:30 +0000</pubDate>
		<dc:creator>Bob Smithers</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Sales Communications]]></category>

		<guid isPermaLink="false">http://mosswarner.com/blog/?p=554</guid>
		<description><![CDATA[Studies have shown a direct link between customer satisfaction and customer messaging. The more relevant and targeted the message the more likely the customer with be satisfied with the business relationship. We’ve all seen attempts at this from companies we do personally business with as consumers. More than ever, getting this right should become a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Replace Confusion with Clarity by Cascading Communications</title>
		<link>http://mosswarner.com/blog/index.php/blogging/uncategorized/replace-confusion-with-clarity-by-cascading-communications/</link>
		<comments>http://mosswarner.com/blog/index.php/blogging/uncategorized/replace-confusion-with-clarity-by-cascading-communications/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 01:13:46 +0000</pubDate>
		<dc:creator>Bob Smithers</dc:creator>
				<category><![CDATA[Internal Communications]]></category>
		<category><![CDATA[Sales Communications]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Sale Communications]]></category>

		<guid isPermaLink="false">http://mosswarner.com/blog/?p=546</guid>
		<description><![CDATA[Sales effectiveness often relies on getting everyone aligned around the same set of objectives and priorities. However, in large sales organizations there are always competing priorities vying for time and attention. Within this confusion and clutter, the must-wins and must-do’s essential to your success can get lost in the shuffle of lesser-important activities. Communications can [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Sales Rep Just Got Engaged &#8211; What Does That Really Mean?</title>
		<link>http://mosswarner.com/blog/index.php/internal-communications/your-sales-rep-just-got-engaged-what-does-that-really-mean/</link>
		<comments>http://mosswarner.com/blog/index.php/internal-communications/your-sales-rep-just-got-engaged-what-does-that-really-mean/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 22:34:53 +0000</pubDate>
		<dc:creator>Doug Blecher</dc:creator>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Internal Communications]]></category>
		<category><![CDATA[Sales Communications]]></category>
		<category><![CDATA[Associate Engagement]]></category>

		<guid isPermaLink="false">http://mosswarner.com/blog/?p=507</guid>
		<description><![CDATA[Engagement is one of those words that has many subtleties in meaning, and is often viewed with varying levels of skepticism by different organizations. Of course, outside of the corporate environment, engagement has a number of definitions and applications. But there are two basic elements that are at the heart of engagement and that cut across nearly all interpretations of the word.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Protect Selling Time through Content Simplification</title>
		<link>http://mosswarner.com/blog/index.php/internal-communications/protect-selling-time-through-content-simplification/</link>
		<comments>http://mosswarner.com/blog/index.php/internal-communications/protect-selling-time-through-content-simplification/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 22:21:56 +0000</pubDate>
		<dc:creator>Bob Smithers</dc:creator>
				<category><![CDATA[Internal Communications]]></category>
		<category><![CDATA[Sales Communications]]></category>

		<guid isPermaLink="false">http://mosswarner.com/blog/?p=493</guid>
		<description><![CDATA[In an information economy, knowledge is power.  But what if you have too much knowledge? ]]></description>
		<wfw:commentRss>http://mosswarner.com/blog/index.php/internal-communications/protect-selling-time-through-content-simplification/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Good for What Ails You</title>
		<link>http://mosswarner.com/blog/index.php/sales-communications/good-for-what-ails-you/</link>
		<comments>http://mosswarner.com/blog/index.php/sales-communications/good-for-what-ails-you/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 23:57:38 +0000</pubDate>
		<dc:creator>Bob Smithers</dc:creator>
				<category><![CDATA[Sales Communications]]></category>
		<category><![CDATA[Marketing communications]]></category>
		<category><![CDATA[Sale Communications]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://blogmosswarner.com/?p=13</guid>
		<description><![CDATA[One of the 22 Immutable Laws of Marketing is the law of focus – which reads “the most powerful concept in marketing is owning a word in the prospect&#8217;s mind”. But creating that short label requires sacrifice. When you stand for something, you necessarily don’t stand for something else.
As we wrote our new website we [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Turn On the Brand Messenger</title>
		<link>http://mosswarner.com/blog/index.php/sales-communications/turn-on-the-brand-messenger/</link>
		<comments>http://mosswarner.com/blog/index.php/sales-communications/turn-on-the-brand-messenger/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 23:52:13 +0000</pubDate>
		<dc:creator>Bob Smithers</dc:creator>
				<category><![CDATA[Sales Communications]]></category>
		<category><![CDATA[Brand Messengers]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Sales Force]]></category>
		<category><![CDATA[Sales Messaging]]></category>

		<guid isPermaLink="false">http://blogmosswarner.com/?p=6</guid>
		<description><![CDATA[It was not a surprise to read in Adweek about the quickening decline in media spending. With consumer confidence at an all time low advertisers are cutting back on media expenses. No doubt, gut reactions are driving these decisions as most statistical models are stumbling around in uncharted territory.
So how can marketers fill the gap? [...]]]></description>
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		<slash:comments>0</slash:comments>
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