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The Best Stuff is Often Kept Secret

As a company that works largely in internal communications, we’re often unable to post or even show much of our best work. Like every legitimate player in this game, we respect NDAs, and appreciate that discretion is part of what the client is paying us for, especially where sensitive matters are concerned. And like them, we do have a few discrete samplers that clients have signed off on.

In our case, we produce a lot of large sales meetings. Many of these are 3-4 day affairs with hundreds of attendees, and we’re involved with everything from the initial development to production of the general sessions, breakouts, team-building, entertainment, environmentals – the whole thing. And we often have great footage that we capture and edit on-site to close out the event with an emotional bang.

Recently, we’ve set ourselves to the task of creating a meeting reel. But when your media assets feature company executives and employees, and focus on corporate issues, you have to leave a lot of the juiciest stuff out.

Our solution is to create two reels. The first is one we’ll show in private meetings but not leave with anyone, lest it show up one day on YouTube. The other is almost pure eye candy… just a taste, and so safe we’ll just post it ourselves.

They’re both coming along, and we’ll post the public one when it’s ready. But you’ll never see either of them until we’ve cleared them with our clients.

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