Welcome » Archives for Branding

Tag Archives: Branding

Creating the “WSJ” Look

By Mike Villanueva | June 16, 2009

The Wall Street Journal developed a unique treatment for handling photographs on its front page, which has now taken on a life of its own. The look, developed by former art director Kevin Sprouls, is known at the WSJ as a “hedcut.”
A lay person might think a hedcut is a photograph that has been [...]

Posted in Design | Also tagged , , , , | Leave a comment

Turn On the Brand Messenger

By Bob Smithers | January 9, 2009

It was not a surprise to read in Adweek about the quickening decline in media spending. With consumer confidence at an all time low advertisers are cutting back on media expenses. No doubt, gut reactions are driving these decisions as most statistical models are stumbling around in uncharted territory.
Share/Save

Posted in Sales Communications | Also tagged , , | Leave a comment

Branding…In Plain English

By Brad Scholz | December 26, 2008

A recent conversation with my brother convinced me that no area of marketing is as shrouded in mystery (and sometimes B…S…) as the discipline of branding. Every agency, it seems, has its own idea about what a brand is and a proprietary process for developing one. But to find out what’s inside the black box, [...]

Posted in Branding | Also tagged , , | Leave a comment