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Creating the “WSJ” Look

By Mike Villanueva | June 16, 2009

The Wall Street Journal developed a unique treatment for handling photographs on its front page, which has now taken on a life of its own. The look, developed by former art director Kevin Sprouls, is known at the WSJ as a “hedcut.”
A lay person might think a hedcut is a photograph that has been [...]

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The Best Stuff is Often Kept Secret

By Rusty Forman | January 2, 2009

As a company that works largely in internal communications, we’re often unable to post or even show much of our best work. Like every legitimate player in this game, we respect NDAs, and appreciate that discretion is part of what the client is paying us for, especially where sensitive matters are concerned. And like them, [...]

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