Ben Ball

Vice President

Ben provides expert consulting at the intersection of Sales and Marketing, developing and implementing marketing strategies. He regularly lampoons popular opinion and conventional wisdom in the business press, as a featured speaker at major industry associations and conferences, and as a member of the RetailWire BrainTrust®.

Ben started his career in Marketing with General Mills, Inc. – where his crowning achievement (at least according to his mother) was getting his picture on the Wheaties® box. Subsequently, Ben was Marketing Vice President at PepsiCo Foods International, Marketing Vice President at Frito-Lay, Inc. and led new product development teams while at Mars, Inc., Frito Lay and General Mills. Ben earned a Master’s Degree from Northwestern University’s Kellogg School of Business after becoming a devout Tarheel while attending the University of North Carolina at Chapel Hill.

Client Experiences

  • Advantage Solutions
  • Barilla
  • Bayer Healthcare
  • Dole
  • DSM Nutritional Worldwide
  • FEMSA (Coca Cola Mexico)
  • Fleet Laboratories
  • Fort James
  • Kellogg
  • Kraft Foods
  • Mars, Incorporated
  • Merz N.A.
  • Pillsbury
  • Primo Waters
  • Red Bull
  • Teleflex Medical OEM
  • Time, Inc. Retail
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