The mechanics of a brand – the words… the design… the colors… the archetype… these are elements that help represent it. But its true essence is defined by how it makes you feel, and what it makes you want to do.
The deeper the up-front knowledge, the more on-target the brand message will be. That’s why our branding team includes researchers and analysts, in addition to the usual agency types (creative, production and project management professionals).
Discovery – research, analysis, buyer personas, insights
Messaging – core messages and memorable RTB (Reasons To Believe)
Design – visual identity, look & feel, implementation applications
Launch Planning & Rollout – internally including brand standards and style guidelines, and externally via traditional and social media
What is a cookie?
Cookies are small text files that are sent to your computer when you visit a website. Cookies on the MossWarner web site do lots of different jobs, like letting you navigate between pages efficiently, storing your preferences and generally improving your experience of a website.
The EU Directive 2009/136/EC states that we can store cookies on your machine, if they are essential to the operation of this site, but that for all others we need your permission to do so.
The MossWarner site can use some non-essential cookies. We do not do this to track individual users or to identify them, but to gain useful knowledge about how the sites are used so that we can keep improving them for our users. Without the knowledge we gain from the systems that use these cookies we would not be able to provide the service we do.
Types of cookies we use
If you decide to set the language, font-size or specific version of the site (e.g. high-contrast), we use “user interface customization cookies”. Once set, you do not need to specify your preferences again on another visit to the site.
If you use parts of the site that require registration to access content, we will place an “authentication cookie” on your computer. This allows you to leave and return to these parts of the site without re-authenticating yourself.
If you have Adobe Flash installed on your computer (most computers do) and you use video players, we store a “flash cookie” on your computer. These cookies are used to store data needed to play back video or audio content and store the user’s preferences.
MossWarner likes to understand how visitors use our websites by using web analytics services. They count the number of visitors and tell us things about the visitors’ behavior overall – such as identifying the search engine keywords that lead the user to the site, the typical length of stay on the site or the average number of pages a user views. For this purpose we place a “first party analytics cookie” on your computer.
We may also use services such as Google Analytics to track web statistics. In this case, Google will place a “3rd party cookie” on your computer. This is also the case when we use Google Maps.
Any data collected by using these cookies will be stored and managed by MossWarner or one of its trusted affiliates in countries MossWarner operates in.
How to control cookies
If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.
Cookies that are necessary for the site to function properly.
These are used to track user interaction and detect potential problems. These help us improve our services by providing analytical data on how users use this site.