It’s that time of year when senior executives start thinking about their remarks for National Sales Meetings.
For many, whether they’re first-timers or experienced managers looking to elevate their delivery, getting started can be a bit of a struggle.
If you’re in either category, this roadmap can be a useful guide. It starts with what might seem obvious but is always a good discipline — defining:
- What do you want your audience to THINK (or know)?
- What do you want them to FEEL?
- What do you want them to DO?
For National Sales Meetings, a typical senior executive speech lasts about 20 minutes. This Roadmap outlines messaging related to “Think” and “Feel” for all elements but leaves the “Do” for elements that embody a specific call to action.
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