We continue to see major companies investing in transforming corporate headquarters and regional offices into permanent or semi-permanent multi-sensory immersive brand storytelling experiences, to inspire and inform visitors and to create environments where current and future employees want to be.
As the technologies that power these experiences become more widely available, many companies view these investments as necessary, even though fewer than one in four feels confident in tracking ROI on it, because the “Soft ROI” is important to them.
We’ve looked at what the transformations are all about in a previous post. In this one, we’ll take a look at how companies measure their ROI against different use cases, taking into account how they translate into benefits that are clearly tangible if not always readily quantified.
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