When you’re crafting any kind of presentation, from a large group to a one-on-one, a blank page can be daunting. But there’s one place to start – by deciding on a framework for it.
And that starts with knowing the basic storytelling frameworks of business communications, which revolve around persuasion. Different frameworks are usually most persuasive in different scenarios.
Over the years, we’ve seen them all used effectively by leaders at organizations of all kinds, from global enterprises to start-ups. And we use them ourselves!
They all have some things in common. They all provide a structure to frame a story and drive to a desired outcome – a decision, a purchase, agreement or other action.
Here’s an overview of the most common business communication frameworks we have seen, and when they’re generally most effective.
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