Lately, almost every event planning session starts with a request that it be experiential or immersive. Sometimes, the two words are used interchangeably, but they are different. And it’s more than syntax.
There is some overlap, and many companies are taking that into account, designing and budgeting for immersive as a subset of experiential.
It comes down to this: Experiential is engaging; you’re doing something, and remembering it intellectually. Immersive is visceral; you’re feeling something, and remembering it emotionally.
Here’s a basic explanation of what each term means in the context of corporate, customer and team events (or experiences), and how they are playing out both at one-time events and in corporate facilities.
