Virtually every company today faces upheaval and the associated communication challenges in managing its teams.
The dynamics of change have been famously defined by the Kubler-Ross Change Curve.
This version, adapted for corporate sales leaders by the consulting firm Dechert-Hampe, charts the phases of emotional state and action against time, in three stages.
As the chart suggests, it is usually a linear process, and communication should be aligned with the audience’s receptivity as defined by the stage it’s in.
Watch the short video below for a closer look.
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