Around the world, major companies in virtually every industry are transforming corporate headquarters and regional offices into permanent or semi-permanent multi-sensory immersive brand storytelling experiences, often referred to as Executive Briefing Centers.
What they’re investing in is the ability to impress and inform visitors and to create environments where current and potential employees want to be.
As the technologies that power these experiences become more widely available, more companies are able to create them within their own facilities rather than (or in addition to) dedicated collaboration centers and events.
And in doing so, they’re transforming conference environments, extending their brand messaging across their facilities and converting unused space into productive engagement zones.
Here’s a brief overview of what’s happening out there.
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